Most of the B2B SaaS companies like CRMs, marketing automation, HR Management software sell multi-license solutions to other businesses. We are also a similar product selling multi-user solutions to different companies.
We have used many analytics engines from open source, google analytics to mix-panel and amplitude. All the solutions offer a user level view at best. This created a huge problem for us.
Account based analytics is useful for following
This is highly valuable information for customer success or account management teams. Tracking trials and predicting conversion is much easier.
For early stage companies, this helps understand the target segment much better.
Check out our feature details at https://fibotalk.com/blog/new-cohort-analytics/