Why Live chat is an important feature for business website?
1. Increase Sales and customer confidence
According to research by AMA Connect, Live Chat platform increases conversions by 20% and increases probability three times to buy the product . As live chat provides personal interaction between business and customer hence it gives more confidence to the customer because of human touch.
This seems to be very obvious live chats are effective in generating leads and sales. Live chat provides immediate access to your sales team and support staff which increases the confidence of your visitor.
And your sales team get an opportunity to influence the customer and explain products and services in details.
It is three times more probable than Generation X that millennial will visit website before calling. They are more comfortable conversing on chat than calling over the phone.
From various research and surveys it has found that 90% people say if they see web chat they feel more confident and think there is someone to assist them.
3. Very Cost Efficient
Multi tasking and supporting multiple customers is possible unlike telephone support which is one to one. Implementation and installation cost is no more than any good email service provider or hosting services.
Phone support is prevalent but the cost per call or per hour is very high, and it increases with volume and require good infrastructure to implement.