B2B

Does NPS matter in SaaS business?

Does NPS matter in SaaS business? Before jumping to answering that question let’s first understand what NPS is. What is NPS? Net Promoter Score, a concept developed by Bain and Company now has become standard to measure customer loyalty. Over the period NPS has replaced customer surveys and long feedback Read more…

what is inbound marketing
Marketing

What Is Inbound Marketing?

Being promotional and ‘pushy’ is not the only way to generate more business. Inbound marketing is the new ‘pull’ and is a method to grow a business that provides value and builds trust. What is inbound marketing and how is it different from traditional advertising methods?
(more…)